Our Story


It’s all about authenticity, it’s about being worldly, and it’s about family.

Sam Ajmera along with his sons, Ojus and Tejus, have been in the bakery business  for over 40 years. With their passion for food and providing great eating experiences, the Ajmera’s launched Stonefire Authentic Flatbreads in 2011.

“Don’t fight tradition” is a familiar saying at the Ajmera family table. The tradition of making flatbreads has been in existence for over 6,000 years. For the family, the start of the journey of creating Stonefire Authentic Flatbreads was all about being true to the history, heritage and homage to these worldly breads.

In staying true to authentic baking methods the flatbreads are made with the finest ingredients using traditional baking methods. Just as they were thousands of years ago, Stonefire Authentic Flatbreads are made with no artificial preservatives.

Stonefire Authentic Flatbreads is on a perpetual journey to seek out and create the most authentic, great tasting flatbreads the world has to offer. To do this we employ Company specific baking methods and use only the best ingredients.

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Baking Methods
Ingredients

Baking Methods

Authenticity is not easy. The Ajmera family undertook a massive study of ancient recipes and toured the world to seek out the best tasting flatbreads. To maintain the traditional baking method for Naan, the family invented a new technology that perfectly mirrors the intense heat of the ancient Indian tandoor ovens. These ovens, (traditionally, too small for a large scale commercial venture), are made of clay. The dough is placed into a searing hot oven and within seconds the dough bubbles, and the flatbreads are removed from the tandoor. Recreating this ancient, baking technique took the Ajmera’s a few years, plenty of trial and error and lots of patience; but eventually perseverance and passion translated into success. Stonefire was able to meet high demands, producing millions of flatbreads a week.

Ingredients

Ingredients are as equally important as the traditional baking methods. For example, using butter milk and traditional ghee (clarified butter) were an essential component of the Stonefire naan recipe. All dough is made in small batches. The naan is hand stretched. Most importantly, every Stonefire Authentic Flatbread is made with natural ingredients and no artificial preservatives. When you read the Stonefire ingredient labels you will see that there are no artificial colors or flavors, 0g trans fat and no hydrogenated oils. Plus all Stonefire flatbreads have been created specifically to simply put them in a freezer and use them when you need to.