OFFICIAL CONTEST RULES
NO PURCHASE NECESSARY TO ENTER OR WIN
HELL’S KITCHEN CHEF CHALLENGE “CONTEST”
FEEL THE HEAT and WIN!

Enter your top recipe using Stonefire Authentic Flatbread for a chance to WIN an all expense paid
Trip for two (2) to HOLLYWOOD PLUS, a one-year supply of Stonefire Authentic Flatbread
products.

Contest Description and Summary:

How to Enter:

1. During the Contest Period, consumers and Trade Chef’s who register or enter their recipe at
   www.stonefire.com will be eligible to win. There is no fee or purchase required to register
   or enter. (For purposes of these Official Contest Rules, a “Trade Chef” shall mean a person
   who has graduated from a recognized school that trains chefs and is currently employed as a
   chef in any establishment serving food; and a “Consumer” shall mean any individual other
   than a “Trade Chef.” Both “Consumers” and “Trade Chef’s” participating in the Contest
   described under these Official Contest Rules are referred to as “entrants”.)
2. Upon entering the Contest website, entrants are to follow the on-screen instructions for the
   on-line ballot, including, without limitation, entering the following: 
• Name
• Address
• Phone number
• E-mail address
• Your recipe idea online@ www.stonefire.com contest page (per on screen instruction)
• Any additional information required.
3. The Contest begins 12:01 a.m. Eastern Standard Time [“EST”] on June 1,
   2011 and ends 11:59 p.m. EST on May 31, 2012 (the “Contest Period”).
   All Internet entries must be received during the Contest Period with each
   individual posted online contest.
4. One entry per person [per e-mail address] during the Contest Period.
5. In the event of a dispute regarding the identity of an entrant’s online entry, the entry will be
   deemed to have been made by the named entrant.

Eligibility: The Contest is open only to legal residents of the United States who are nineteen (19) years of age and older at the time of entry. Employees, officers and directors of FGF Brands and Mouse Marketing Inc. (collectively, the “Contest Sponsors”), their respective partners, subsidiaries, contractors and agents, their immediate family members (defined as parents, spouses, children, siblings, grandparents, household members, or any person who is domiciled with any of the foregoing persons are not eligible. By participating in and/or receiving a prize, registrants agree to abide by these Official Contest Rules and decisions of the Contest Sponsors, which are final and binding in all respects. One (1) entry per person.

Prizes:

For Consumers:

FGF Brands will provide one (1) Grand Prize as follows:
Trip for two (2) to HOLLYWOOD, CA which includes:

• Two (2) Round-trip airfares to Los Angeles, California – departing anywhere within North
  America. (Approx. $2,000 USD value.); and
• One (1) 2-night Accommodations for two (2) ($1,000 USD Value.); and
• One (1) Dining experience for two (2) ($400 USD Value.); and
• One (1) Year supply of Stonefire Authentic Flatbread Product -Fifty-two (52) authentic Stonefire Flatbreads. Product will be shipped quarterly. (Approx. $160 value.)

For Trade Chefs:
FGF Brands will provide one (1) Grand Prize as follows:
Trip for two (2) to HOLLYWOOD:

• Two (2) Round-trip airfares to Los Angeles, California – departing anywhere within North America. (Approx. $2,000 USD value.); and
• One (1) 2-night Accommodations for two (2) – (Approx. $1,000 USD Value.); and
• One (1) Dining experience for two (2) -($400 USD Value.); and
• The winning Trade Chef will have his/her recipe featured on the back of the corresponding Stonefire flatbread product, with his/her name and/or photo and/ or place of employment being used.

No substitution, assignment or transfer of prizes will be permitted, except by the Contest Sponsors,
who reserve the right to substitute a prize with another prize of greater or equal value if prize(s)
stated in these Official Contest Rules cannot be awarded as stated. Prizes must be accepted as
awarded and are not redeemable for cash, except at the sole discretion of the Contest Sponsors.

Winner Selection: On or about June 7, 2012, the Contest Sponsors will randomly select thirty (30) potential Grand Prize winners from all eligible entries. (There will be one group of 15 for Trade Chefs and one group of 15 for Consumers). Each selected recipe will be prepared, blind-tasted and judged by the FGF Brand corporate chef. One (1) Grand Prize winner [from each group] will be selected and contacted by phone and/or e-mailed within two (2) days of the draw. If a selected entrant cannot be contacted after three (3) attempts, he /she will forfeit the chance to win a prize and another entrant may, at the sole discretion of the Contest Sponsors, be selected.

Requirements of Potential Prize Winners: Potential prize winners will be notified by phone and/or email. Except where prohibited, potential prize winners must return to the Contest Sponsors, within ten (10) days of being notified, a Declaration of Compliance (“Declaration”) to claim his/her prize. If the potential winner cannot be contacted as set forth in these Official Contest Rules, or fails to sign and return the Declaration within ten (10) days he/she forfeits the prize. In the event a potential prize winner is disqualified for any reason, the Contest Sponsors will award the applicable prize to an alternate winner by random drawing from Contest Period.

General Conditions:

1. Winner(s) will be responsible for the payment of all federal, state and local taxes and other
   fees associated with prize receipt and use. (Prizes are not transferable and may not be
   exchanged.) Any person winning over $600 in prizes will receive an IRS form 1099 at the
   end of the calendar year for tax purposes and a copy of such form will be filed with the IRS
   as required by law.
2. No purchase necessary. Contest is void where prohibited. Contest is subject to all applicable
   federal, state, local laws and regulations.
3. Odds of winning depend upon the number of eligible entrants participating during the
   Contest Period.
4. By participating in the Contest, the winner(s) agree to have their name, information, or
   likeness used in any advertising or broadcasting material relating to this Contest, in any
   media now known or hereafter devised for advertising or promotional purposes without
   additional compensation, and must sign a publicity release prior to acceptance of the prize.
   By entering this Contest, each entrant agrees to comply with these Official Contest Rules and
   the decisions of the Contest Sponsors, which shall be final and binding in all aspects relating
   to the Contest.
5. Contest Sponsors retain the right to disqualify any entrant if all Official Contest Rules are not
   followed.
6. By accepting a prize, the winner acknowledges that the Contest Sponsors have neither
   made, nor are they in any manner responsible or liable for, any warranty, representation or
   guarantee, express or implied, in fact or in law, relative to the prize or to any portion thereof,
   including but not limited to its quality, mechanical condition or fitness for a particular
   purpose.
7. Any information collected by registering to enter the Contest shall be used only in a manner
   consistent with these Official Contest Rules.
8. The Contest Sponsors, their agents and employees are not responsible for the inability of
   any entrant to complete or continue an internet registration due to equipment malfunction,
   busy lines, inadvertent disconnections, unavailable network, server, Internet Service Provider
   (ISP) or other connections, communication failures or human error that may occur in
   the transmission, receipt or processing of entries, including any injury or damage to any
   computer arising from or relating to participation in this Promotion. Any use of robotic,
   macro, automatic, programmed or like entry methods will void all such entries, and may
   subject that entrant to disqualification. In addition, Contest Sponsors, their agents and
   employees are not responsible for late, lost, misdirected, mutilated, illegible or incomplete
   contest entries. No mechanically reproduced or automated entries are permitted. Entry
   materials/data that have been tampered with or altered are void. Once submitted, entries
   become the property of Contest Sponsor(s) and will not be returned.
9. If for any reason, the Contest is not capable of running as planned, including without
   limitation, any suspected evidence of tampering or technological corruption or if any
   portion of the Contest is compromised by virus, bugs, worms or unauthorized human
   intervention, an insufficient number of qualified Contest entries, or any other causes beyond
   the Contest Sponsors’ control which, in their sole opinion, corrupts, threatens or impairs the
   administration, security, fairness, integrity, or proper conduct of the Contest, the Contest
   Sponsors reserve the right to cancel, terminate, modify or suspend the Contest at their sole
   discretion.

WARNING: ANY ATTEMPT BY AN ENTRANT OF ANY OTHER PERSON TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATIONS OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF ANY SUCH ATTEMPT IS MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCULDING, WITHOUT LIMITATION, RESESONABLE ATTORNEY’S FEES) FROM ANY SUCH ENTRANT OR OTHER PERSON TO THE FULLIEST EXTENT PERMITTED BY LAW, INCLUDING SEEKING CRIMINAL PROSECUTION.

Release: All participants in this Contest and any winner of the Contest agree to release and hold harmless the Contest Sponsors, (Fox Broadcasting Company, ITV Studios America) and Stonefire, and their respective parents, subsidiaries, related companies, franchisees, and each of their respective officers, directors, employees and agents from and against any claim or cause of action arising out of participation in the Contest or receipt or use or misuse of any prize, Limitations of Liability. By participating in this Contest, entrants hereby release Sponsors, promoters, Fox Broadcasting Company, ITV Studios America, and their respective parents, subsidiaries, related companies, franchisees, and each of their respective officers, directors, employees and agents from any claims from, including, without limitation: (1) incorrect or inaccurate transcription of entry information or late, lost, stolen, illegible, incomplete, misdirected, or entries received through impermissible or illegitimate channels, all of which will be disqualified; (2) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer, network, hardware or software; (3) the unavailability or inaccessibility of any service; (4) unauthorized human intervention in any part of the entry process or the Contest; (5) electronic or human error which may occur in the administration of the Contest or the processing of entries; (6) any injury or damage to persons or property, including but not limited to entrant’s computer, which may be caused, directly or indirectly, in whole or in part, from the entrant’s participation in the Contest or from downloading any material from the Sponsors’ web sites, regardless of whether the material was prepared by the Sponsors or any third party, and regardless of whether the material is connected to the Sponsors’ web sites by hypertext link. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the entrant’s sole remedy is another entry in the Prize drawing. If it is not possible to award another entry due to discontinuance of the Contest, or any part of it, the Contest Sponsors, in their sole discretion, may elect to hold a random draw from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Contest Rules to be available and/or claimed. Contest Sponsors reserve the right to award only the stated number of prizes by random drawing among legitimate, un-awarded, eligible prize claims.

Disputes/Choice of Law: Except where prohibited, entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Contest or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by provincial court situated in Toronto, Ontario, Canada; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Contest Rules, or the rights and obligations of the entrant and Contest Sponsors in connection with the Contest shall be governed by, and construed in accordance with, the Laws of the Province of Ontario, Canada without giving effect to any choice of law or conflict of law rules (whether of the Province of Ontario or any other jurisdiction), which would cause the application of the laws of any other jurisdiction other than the Province of Ontario, Canada.

Data Collection: Personal information collected (First name, last name, phone, email, address) when you enter the Contest is subject to the privacy policies located on the www.fgfbrands.com.

Winner List: Winners will be posted at www.stonefire.com upon completion of the Contest.